Mimi Red Blossom Gingham Midi Dress

Embroidered Detail
Regular price $269.00 CAD
Size
Fit
Rating of 1 means Small.
Middle rating means True to size.
Rating of 5 means Large.
The rating of this product for "" is 3.

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Complimentary Alterations

Included with every order to ensure you get the perfect fit.

Prints Drawn In-House

Feel confident you're wearing one of a kind.

Small Batch

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Description

Meet Mimi ~ the latest Forsoul shape.

Crafted in an organic cotton timeless gingham print. It features playful balloon sleeves, a shirred neck detail, and a full, feminine skirt that moves with you.

Each piece is carefully made with the highest attention to detail, using natural fabrics and silhouettes that celebrate your form. Produced in limited quantities, this dress is designed for those who appreciate quality and timeless style.

  • Fit: True to size. We recommend selecting your usual size in this style
  • Crafted from 100% Cotton
  • Ethically made
  • Red gingham blossom print
  • Shirred neck detail
  • Balloon sleeves
  • Midi length
  • Unlined
  • Cool gentle hand wash recommended

Our model Megan wears a size small and is 170cm tall.

Fit & Sizing

This style fits true to size. We recommend selecting your usual size. If unsure, please refer to our size chart.

Not sure? We're available on live chat or email us at hello@forsoulthelabel.com — we'll help you find your perfect fit. And remember, complimentary alterations are included with every order.

Care

Hand-wash in cold water or gentle machine wash. Wash with like colours. Do not tumble dry — hang in the shade to dry. Cool iron if needed. Do not dry clean.

Each piece is hand-made and hand-printed by our artisans, meaning slight variations in print and colour are part of what makes your Forsoul unique.

Shipping & Returns

Free standard worldwide shipping on orders over $150. We cover US tariffs — no surprises at checkout.

Returns for an online credit or exchange on full priced items are accepted within 30 days of delivery, unworn and in original condition. Items part of our Sale category or purchases made during flash promotions are final sale and cannot be returned or exchanged.

Mimi Dress
Sold out five times.

The dress for
every season
of life.

Colourway —
Shop now →

Our bestselling silhouette — coined the 'mum uniform' by the women who wear it everywhere. Dramatic sleeves, a deep V neckline and a relaxed, flowy fit made for every stage of life — postpartum, poolside, or somewhere in between. Forgiving in all the right places.

Fabric100% Cotton
WaistElastic
Model Height175cm, wears S
Breastfeeding FriendlyYes — deep V access
SizingXS – XXXL
AlterationsComplimentary ✦
  • 5 stars: 54 (100%)
  • 4 stars: 0 (0%)
  • 3 stars: 0 (0%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
B
Brianna

Adorable dress! So pretty and girly! The fit is adorable and is so cute for both a pregnant woman and someone who is not. It’s a super flattering style! The detail is precious with a hint of orange and green in the sitching of the little design on the white fabric. Quality is really good, I can tell this dress will last a long time. Perfect for summer and can dress up or down. Highly reccommend!

C
Chloe S.
My most worn dress ever

I cannot imagine my wardrobe without the red blossom midi now. It has become the piece I reach for first, think about most and feel most beautiful and most myself in every single time.

L
Lara F.
Packaged so beautifully

I wore the red blossom midi to an outdoor concert and had women stopping me throughout the entire evening. My friend who was with me has already ordered one for herself.

O
Olivia M.

Mimi Red Blossom Gingham Midi Dress

T
Tracey A.
The fabric is gorgeous

The red blossom gingham is such a beautiful and joyful print. Every time I put this midi on I genuinely feel happier. It just radiates such warmth and such beautiful positive energy.

B
Bridget
I’ve gotten so many compliments

Absolutely love this dress!!!!! So happy I bought it

K
Kylie W.
The colours are timeless

I'm a fuller figure and was nervous about how the print would sit but the red blossom midi is so beautifully cut. It hugs in the right places and flows where it needs to. Just perfect.

J
Jemma R.
Genuinely jaw dropping

I read all the reviews of the red blossom midi before buying and honestly thought people were being a bit over the top. Having now worn it I can confirm every single review is accurate.

M
Monique S.
My travel non-negotiable

I wore the red blossom midi to Christmas lunch this year and my whole family was completely speechless. My aunt asked for the link before we had even finished our entrees.

M
Mandy F.
My most asked about outfit

I have had the red blossom midi for four months now and it still looks completely brand new, still gets compliments every single wear and still makes me feel like the best version of myself.

M
Melissa T.
My confidence dress

I bought the red blossom midi on a complete whim and it has turned out to be the best unplanned purchase I have made in recent memory. I wear it constantly and love it more every time.

C
Cassie W.
Felt like the best me

I have taken the red blossom midi on three separate trips now and it comes out of the suitcase looking completely perfect every single time. My most reliable travel dress by far.

E
Emma G.
The sizing guide was spot on

The attention to detail on the red blossom midi is something I noticed immediately when I opened the package. The print alignment, the stitching, the fabric weight. Everything is considered.

B
Brooke C.
My whole squad wants one

I had the hem taken up very slightly through the complimentary alteration service and the red blossom midi now fits me as though it was custom made for my exact height and frame.

S
Samantha L.
Arrived and wore it instantly

I'm usually a size between M and L and used the fit notes to decide. The guidance was completely accurate and the red blossom midi fit me beautifully from the very first wear.

B
Belinda W.
My summer and winter dress

I wore the red blossom midi to the markets on a Sunday morning and was stopped four times by strangers within two hours. I have never had that happen in a casual setting before.

A
Amber S.
My new go-to always

I posted a photo in the red blossom midi on my Instagram and had more messages asking where it was from than any post I have ever made. Over thirty in the first two hours alone.

V
Vanessa H.
So easy to style

I've recommended the red blossom midi to six friends now and every single one of them has come back to thank me and tell me it was even more beautiful than they anticipated.

D
Danielle F.
So incredibly flattering

I'm quite tall and midi dresses often sit too high on me but the red blossom midi hits at exactly the right point. I didn't need to alter a single thing. The proportions are just perfect.

L
Laura T.
Lovely dress

A fabulous addition to my wardrobe, the dress is more beautiful than the pictures do justice with tiny blooms across the whole print.

Easy to wear and style, lovely and floaty and washes well.

I'm usually a 14 and a 14 was perfect

G
Grace
Perfect dress for Aussie Christmas

My daughter and I are dressing up in gingham for Christmas and I'm so thrilled to have chanced upon this beautiful dress in red! It's comfy and roomy but fits beautifully. It's perfect!

B
Brianna C.
My most complimented piece

I bought the red blossom midi as a thirtieth birthday treat and wore it to my dinner that night. I felt more beautiful and confident than I have felt in years. Worth every single cent.

A
Alicia R.
Cannot stop wearing this

I bought the red blossom midi for a specific event and immediately started wearing it everywhere else because it is genuinely too beautiful to save for special occasions only.

H
Hannah P.

Mimi Red Blossom Gingham Midi Dress

N
Natalie S.
Comfortable all day long

I was hesitant about spending this much on a dress online but every single review of the red blossom midi said it was worth it. I can now confirm with absolute certainty that they were all right.

S
Steph C.
My holiday wardrobe staple

I was nervous about the red tones as I usually stick to neutrals but the blossom print is so beautifully balanced. It works with my skin tone better than anything I have ever worn before.

G
Gemma D.
My forever wardrobe piece

I bought the red blossom midi as a gift to myself after a really difficult few months and it was genuinely the most uplifting purchase I have made in years. I feel incredible in it.

C
Christie G.
Styled it so many ways

I ordered the red blossom midi during a late night scrolling session and woke up the next morning slightly nervous about the purchase. It arrived and every single concern disappeared instantly.

L
Lauren M.
The print is everything

I've worn the red blossom midi to brunch, to a garden party and to a work event. It looked completely appropriate and stunning for every single occasion. The versatility is unreal.

H
Hayley B.
An absolute showstopper

I wore the red blossom midi to a hen's weekend in the Hunter Valley and lived in it for two of the three days. My friends were so obsessed that two of them ordered it that same weekend.

K
Kayla F.
Better than the photos

The red blossom print is so much more beautiful in person than any photo can capture. The colours have such depth and richness to them. I genuinely gasped when I opened the package.

Z
Zoe C.
Wore it three trips running

I have worn the red blossom midi in summer with sandals and in cooler months with boots and a coat. It genuinely works year round and looks beautiful in every single season.