Every day is a holiday in the right dress

It's Summer Somewhere

Gardenia Section Mockup
The Gardenia Black Midi
Best Seller of All Time

The Gardenia
Black Midi.

The dress that sold out 15 times. Hand-drawn florals on a silhouette built to go everywhere. There's a reason it keeps coming back.

Shop Gardenia

Prints You Won't Find Anywhere Else

Every print is drawn in-house, by hand. No stock designs, no shortcuts — just original art on every dress.

Complimentary Alterations

If the fit isn't perfect, we'll cover the cost of alterations by your local seamstress. The dress fits you — always.

Free Shipping $150+

AU, US, NZ & Canada.

Small Batch

Made with intention, not volume.

Meet the Mimi

They call it the 'mum uniform'. We call it iconic.

The forsoul way

Drawn by hand. Made with care.

From sketch to stitch — every print is original, every order is intentional.