Born On The Road
Forsoul is here to reveal the holiday, carefree, adventurous you...
Founded in Bali in 2019 by Sophia Aloui when her post-travel blues started to settle in after two years of sun-soaked adventures abroad. Not quite ready to give up her obsession with travel, she wondered how she could keep the wanderlust alive amongst her everyday....
Each Forsoul collection captures the spirit of holiday through its unique travel-inspired prints, made to take you on a visual vacation. Timeless in design, unapologetically bright and bold – there’s something for every moment, where the freedom of travel is brought to the everyday.
With an ethos to always do what’s ‘good for the soul, Forsoul has care, quality and authenticity weaved into its fabric. Working closely with our team in Bali and with sustainability at the forefront of our minds, ensures your Forsoul is made to journey through life with you.
Today, Forsoul resides in Brisbane,
Australia however you’ll often find the team roaming abroad.