About Forsoul

Founded in 2019, Forsoul The Label has care, quality and authenticity weaved into its fabric. From day one, director Sophia Aloui has made it her mission to work closely with the local Bali community that are bringing her designs to life.

Sophia's endless travel adventures and carefree mentality have been thoughtfully cultivated in her designs. This is apparent in every collection that is based on a new destination with the aim to tap into that vibrant expressive part of you that emerges on holiday or when exploring a new destination.  

About Forsoul The Label Sophia Aloui founder

At the heart of the brand are thoughtfully produced designs that evoke a sense of wanderlust within. Forsoul is known and loved for its travel inspired prints, flattering shapes, and timeless pieces, made for adventure-seekers and those who aren't afraid to walk to the beat of their own drum.

Sophia Aloui founder Forsoul The Label

Sophia chose the name 'Forsoul' in the hope that women around the world would wear her designs when living experiences that fulfilled their souls. The essence of her label, apparent in each collection, is inspired by travel and timeliness in design, with a nostalgic nod to the bohemian lifestyle.

Thank you for coming along on this adventure.