Welcome...
Forsoul was born from a longing to keep the magic of travel alive — every day.
What started as a spark in Bali has become an iconic Australian label, known for its bold, story-driven prints and timeless silhouettes.
Each Forsoul collection is inspired by a new destination, transporting you somewhere warm, colourful and alive — even if just for the day. With ethics at our core and individuality in every stitch, we design for women who dress to feel something.
Our Values
Bold Individuality
We don’t blend in — we were made to stand out. Our prints are hand-drawn, destination-inspired and full of personality, empowering our community to express who they truly are.
Conscious Craftsmanship
From our close relationships with makers to our small production runs and complimentary alterations, we honour quality and ethics in every stitch.
Designed To Take You Places
Every collection tells a story — rooted in travel, freedom, and the feeling of discovering something new. Our pieces are made to be worn wherever your soul feels most alive.
Meet The Founder
Forsoul was founded by Sophie, a dreamer with a passport full of stamps and a wardrobe full of stories. After years of travelling full-time and falling in love with life on the road, Sophie set out to create a brand that felt like a visual vacation — clothing that makes you feel the way travel does: free, inspired, alive. What started in a Bali café is now a movement of women dressing boldly, supporting ethically, and doing it all for the soul.
