Our story

Founded in 2019, Forsoul The Label has care, quality and authenticity weaved into its fabric. From day one, director Sophia Aloui has made it her mission to work closely with the local Bali community that are bringing her designs to life.

Sophia's endless travel adventures and carefree mentality have been thoughtfully cultivated in her designs. This is apparent in every collection that is based on a new destination with the aim to tap into that vibrant expressive part of you that emerges on holiday or when exploring a new destination.  

At the heart of the brand are thoughtfully produced designs that evoke a sense of wanderlust within. Forsoul is known and loved for its travel inspired prints, flattering shapes, and timeless pieces, made for adventure-seekers and those who aren't afraid to walk to the beat of their own drum.


"It is crucial that I am familiar with those who are breathing life into my designs. Having lived in Bali and having worked closely with local manufacturers, I am able to encourage and support so many Indonesian artisans in their art form. I am committed to always striving to do better and be greater."